MediHelp International, one of the most important providers of private health insurance in Central and Eastern Europe, aims to increase the sales of private health insurance by 20% by 2020 and to implement a strategy of selling them online, in the context in which the interest of Romanians for such benefits is booming.
The increasing popularity of private health insurance in Romania is based on the rising level of familiarity with the advantages provided and the desire to take care of health for a better life. Therefore, understanding the benefits and raising the standard of living allows Romanians to opt for the most suitable services, which guarantee them innovative treatment methods and efficient diagnostic procedures.
In 2019, the health insurance market registered a significant increase of 20%, which shows that Romanians are really interested in quality medical services. Thus, one of our goals in 2020 is to maintain this growth rate and to find ways as accessible as possible to offer those interested the opportunity to access such products. A first step in this direction is the implementation of an online system for selling private health insurance plans, says Elena Ciobanu, Operational Director of MediHelp International.
Equally, MediHelp International offers access to world-renowned doctors through the insurances they promote. Thus, beneficiaries of health insurance have the opportunity to schedule a medical consultation with a specialist doctor from anywhere in the world. The patient is examined in the comfort of their own home, at the time chosen by them, the consultation being done by telephone or video. In the end, he receives a medical report and recommendations for the next steps in the diagnosis and treatment process.
The genetic testing option is based on the analysis of a saliva sample, based on which the patient receives the result. As a result of this test, he benefits from a personalized treatment, designed according to his genetic structure. With the help of the second opinion platform, MediHelp International wants to offer the insured people the guarantee of a correct diagnosis.
The constant evolution of the medical insurance market and of the specific needs of the Romanians allow us to develop new ways to offer the most efficient tools that guarantee a quality treatment. MediHelp International adapts its services to the new technological standards and offers its clients some of the most modern diagnostic and treatment mechanisms, adds Elena Ciobanu, Operational Director of MediHelp International.