The `invincible` generation of millennials – Why should health benefits be a top-of-mind interest

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30.08.2016
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The `invincible` generation of millennials – Why should health benefits be a top-of-mind interest

News

Born between 1980 and 2000, millennials are one of the largest generation in history, of over 92 million people. Known for their self-centered personality and great interest in material goods, those who are now aged 25 to 35 years old have developed a power of purchasing of over €153 billion every year. But how come a health insurance plan isn’t on a millennial’s shopping list?

Future Cast(a company dedicated to millennial marketing) reported that over 37% of millennials are more likely to invest in products or services that support a cause they believe in, even if the price is higher. Meanwhile, another study shows that 67% of millennials over 25 years old use the high prices of health insurance plans as a reason not to invest in one and 30% of them would rather save money for a vacation. Therefore, a conclusion is obvious: millennials don’t believe in the use of a health insurance.

The process of preventing a complex disease might put you at risk of sky high medical bills. In the event of actually getting sick, the costs are even higher. The biggest benefit of owning a health insurance plan is reducing the financial stress caused by either preventing a medical issue or the emergency treatment of one.

For millennials who travel often, the medical risks leading to high expenses are the reason why a health insurance policy is always advisable, especially one available on an international level. Owning such a policy allows you to travel free and safe all around the world, and can be used from day one in any hospital of your choice.

“In comparison to 2015, this year we did notice a slight growth in the number of millennials who show interest in purchasing a health insurance plan, of about 15 to 20%. A big part of the requests was made by young entrepreneurs looking into health care plans for their companies, and we are happy to see that younger people are starting to understand the importance of such a benefit, for themselves or their employees. Millennials should know that health insurance are not only emergency plans, they represent a service that provides high quality medical care along with reducing the financial burden health services can become for them, their family or their employees.” said Zahal Levy, President of MediHelp International.

In conclusion, what makes a health insurance a cause worthy of believing in is its quality of being a high quality asset that can satisfy the need of status confirmation millennials constantly seek, while being a highly useful acquisition for their own well-being.

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