What is the best strategy to recruit specialized workforce?
How do companies manage to secure the loyalty of good employees?
These two questions reflect the preoccupation of the HR and Management departments to create and maintain a proactive work environment. Research has shown that an employee who is happy and satisfied at the workplace is much more productive that a dissatisfied one, being more involved and more responsible. Therefore, which are the best strategies for retaining professionals and attracting the best candidates on the market? The simple answer is creating a benefit package; the employer’s effort becomes more complex when he is building it.
A benefit package must cover the expectations of employees and observe the trends arisen as a reaction to the demands of the labor force, in order to attract the best candidates on the market and secure the loyalty of employees:
More and more people are actively preoccupied with maintaining a healthy lifestyle and going to see the doctor every time there are signs that a medical ailment might arise. Education in this sense has made employee demands head in this direction, which is why any benefit package must include a medical insurance plan in order to be relevant. Equally, the more medical conditions are covered by the private health insurance, the more the employees’ motivation will grow.
Professionals in the field are interested, beside the health insurance, in the pension plan. Introducing the private pension plan in the benefit package may represent, for many, a decisive factor in choosing one’s employer.
Flexibility has become a leitmotif in the business environment, which is why it is important that the benefit package be adapted to the needs of every employee. Thus, a flexible work schedule, investments in the employees’ hobbies or in fulfilling their wishes will convert into productivity, efficiency and a constructive work environment.
The employee-employer relationship has changed significantly in latest years, and the companies that have kept track of new tendencies and complied with the demands of the workforce are those who reach performances in the present. Also, creating a customized benefit package, together with the employees, must be based on a clear, concise and transparent communication; for example, if there are departments that prefer communication via e-mail, then negotiations will take place on this platform, and if someone prefers printed materials, the messages shall be sent in a printed form.
